CDN-GM Interactive Design Contest 2013 is launched with Chevrolet design brief [w/Video]

The CDN-GM Interactive Design Contest is now open, so it's time to pick up your pencils, sketchbooks and tablets for the chance to win one of four three-month paid internships at one of GM's design studios. 

Open to all full-time college or university students with at least one term left from across North America, this contest is a great chance to get noticed by one of the world's biggest carmakers and be used as a springboard for your car design career.

You have until 1 November to submit your designs, but judges want to see your progress as well your final entry. They will be looking for proof of your thought process, project development and overall progress using customer and market research as well as inspiration and mood boards.

As you continue to update your proposals on the competition's website, your peers can view your work and critique it, helping you to refine your designs and hone your skills. Mentors are also on-hand to guide and support you throughout.

This week we have been counting down the days with a different brief being revealed every day, and now we bring you details of the final brief – Chevrolet.

‘At Chevrolet the customer is at the heart of all we do. Our goal is to design vehicles that deliver on our customers' needs while also satisfying their true passions. We want you to take our target customer and design an ‘iconic' 2025 Chevrolet vehicle around her specific personality and needs.'

Chevrolet has identified the target customer as a 25-year-old single, female graduate who's in her first job and still has loans to repay, so is budget-conscious. She enjoys spending time with friends and has a very active lifestyle, with hobbies such as mountain biking, camping and seeing the outdoors.

Entrants should further develop the personality of the target customer, research core Chevrolet brand values – what is your interpretation of Chevrolet? – and bring customers' needs and the brand together. This counts as 20 percent towards your overall score. You should also support your customer development and brand vision work with exterior, interior and packaging proposals, and look for ways to articulate smart thinking and ingenuity into your design solutions. The design work counts as 80 percent of your score.

To hear more about the brief from Chevrolet strategic design manager Marc Tarling, click the video on the left.

GMC Brief >
Buick Brief >
Cadillac Brief >

By CDN Team